The Post-COVID-19 Era: Exploring the Impact of Contactless Sales on Travel Intentions
The Post-COVID-19 Era: Exploring the Impact of Contactless Sales
on Travel Intentions
Since COVID-19, the tourism industry has been severely impacted, whether it is for leisure vacations, business trips, parent-child education and other travel, all of which have declined due to the epidemic. In addition to cooperating with the government's epidemic prevention measures, many businesses have also adopted innovative services to reduce consumers' fear of infection due to the COVID-19 epidemic, using various contactless sales to attract tourists' consumption. Although many contactless sales methods existed before the epidemic, such as using the Internet or ordering machines to reduce labor costs, using seating areas to serve customers to save dining space, rails to deliver food to achieve the dual purpose of innovation and labor saving, and a no-man's store that uses internet technology and overall planning to operate. Unlike traditional tourism, it does not emphasize the temperature of human contact, but rather appeals to visitors' sense of security. With the impact of the COVID-19 epidemic, contactless sales are exactly what tourists need. Not only can it reduce human contact and ensure consumer safety, but it can also bring sales to the tourism industry with innovative sales methods. This study will examine the factors influencing the acceptance of contactless sales methods in the post-COVID-19 era, using tourists as the target population. Then, several hypotheses affecting the strength of travel intentions, including perceived risk, self-efficacy for epidemic prevention, and intention to adopt contactless sales, are presented in a quantitative study. A questionnaire survey will be conducted to verify the strength of each influencing factor through sample collection. In addition, this study will verify the causal relationship between various influencing factors and the adoption of contactless sales intention by tourists. Finally, based on the results of the impact validation study, certain strategies to implement the contactless sales will be proposed.
Keywords: Placemaking, Relational Demographics, Perceived Risk, traveling intention, tourist interaction